More and more people ask an AI assistant instead of searching Google. They ask “Which is the best flooring store in Stockholm?” and act on whatever ChatGPT, Gemini, Perplexity or Claude recommends. If your brand isn’t in that answer, you are invisible to those buyers.
That’s why we have rebuilt our AI Visibility tool from the ground up.
Why we rebuilt it
The old version relied on a third-party data source. That source mostly covered English-language questions asked in the US, and only in ChatGPT. For most of our clients, who sell in their own language and their own market, it often came back empty. An empty chart doesn’t help anyone.
The new AI Visibility runs its own checks. We ask the AI assistants the questions your customers actually ask, in your language and for your market. Then we show you exactly what they answer. The result is a much more complete picture:
- whether you are mentioned, and where in the answer
- which competitors are recommended instead of you
- how the AI describes your business
- which websites the AI relies on when it answers
What’s included for free
Every project now gets real AI visibility data, even on the free plan:
- Google Gemini, checked every month. Your visibility is checked at the start of every month, and you see your trend build over time.
- 3 prompts written for you. We read your website and write the three questions a customer in your market would most likely ask an AI assistant before buying what you sell. You can see which page each prompt was based on.
- Your AI visibility score, showing how many of Gemini’s answers mention your brand.
- The full answers. Read exactly what Gemini tells your customers, with your brand highlighted when it appears.
- A preview of the rest. See how many competitors are recommended when you aren’t, and whether AI says something about you that doesn’t match your website. The full details are included in the paid plans.
Don’t have an account yet? Create a free account and your first AI visibility check runs as soon as you add your website.
What’s included in the paid plans
The paid plans give you the whole picture, across the AI assistants your customers actually use:
- ChatGPT, Gemini, Perplexity and Claude, each searching the web live, just as your customers see them.
- Checked every week, so you see changes as they happen instead of once a month.
- Your own prompts. Track the questions that matter to your business: 5 prompts on Pro, 10 on Agency, and more with add-ons.
- Share of voice. See how often you are named compared with your competitors. Competitors are found automatically in the answers, and you can add them with one click.
- Average position, showing how high up in the answer your brand appears when it’s mentioned.
- Recommended instead. See, for every prompt, which competitors the AI sends your customers to.
- Mentions gained vs lost, showing week by week which AI assistants started or stopped mentioning you.
- How AI describes you. See what AI says about your business: positive, neutral or negative. We also flag anything that doesn’t match your own website, like the wrong location.
- Cited sources and your cited pages. See the websites AI trusts in your industry and which of your own pages it links to, along with suggestions on how to get into more answers.
All of this also appears in your automated client reports, both weekly and monthly. Combine it with AI Overview tracking in Google for a complete view of how AI search presents your brand.
Compare plans and upgrade to see what every AI assistant says about you.
What happens to your existing data?
Nothing is lost. Your tracked prompts and their history carry over. If you are on the free plan and upgrade later, your 3 automatic prompts become regular prompts that you can edit or replace.
Log in to your project and open AI visibility to see the new dashboard. As always, reply to this email if you have questions or feedback. We’d love to hear what you think.