Customizable Client Reports for SEO Agencies
Build each client’s report around what they actually care about — AI visibility, rankings, search ads, Analytics, social — then save it as a template and reuse it across your whole book. All under your own branding.
Drag, resize and remove widgets per client
Save any layout as a template and apply it in one click
Your logo and colors on every report you send
The same control over scheduled email reports
Start with your agency’s own site
No credit card required · Add your clients once you’re in
Your brand, not ours
Add your logo and colors once and every report goes out white-labelled. Try it below — this is the real editor, pre-loaded with an agency’s branding. Drag the pickers and watch the report update.
Accent colours
Used for buttons, headings and chart lines in the report.
Preview

Approximate preview — use "Real email" for the exact result.
A 360° report
Everything your client pays for, in one place
Most reporting tools cover organic search and stop there. This one covers the whole picture — including whether AI assistants recommend your client at all. Put the channels that matter for each account front and centre, and leave the rest out.
AI Visibility
Whether ChatGPT, Gemini, Perplexity and Google AI Overviews mention your client — and which rivals they name instead.
SEO Visibility
Daily Google rankings, visibility trend and average position across every keyword and market you track.
Search Advertising
Google Ads and Microsoft Advertising spend, clicks, conversions and ROAS sitting next to the organic results they compete with.
Google Analytics
What happens after the click — sessions, users, channels and goal completions, straight from GA4.
Search Console
Clicks, impressions, CTR and top queries from Google's own numbers — no client logins needed.
Paid & organic social
Meta and LinkedIn Ads, plus organic Facebook, Instagram and LinkedIn page growth.
Backlinks
New and lost referring domains, so link building shows up as a number rather than a claim.
Site health
Audit score with a 12-month trend and the prioritised issues your team fixed this month.
Customizable email reports
The same control over what lands in their inbox
Choose exactly which sections each client receives.
Drag them into the order that tells their story best.
Every report goes out under your logo and colors.
Set the cadence per client — weekly, monthly, quarterly.
Change your mind any month; the next send follows.
What people say
Teams worldwide trust SEOtoolbox for their visibility strategy.
“I use SEOtoolbox.io for both SEO audits and reporting. It's easy to use and great value for money.”

Martin
CEO, Fast Rabbit Media

“At Cu29, we use SEOtoolbox.io professionally and especially appreciate how it serves as a hub for connecting various platforms. It gives us full insight into rankings and traffic, while also supporting us in creating relevant and spot-on content. A powerful and smart tool in our daily work.”

Krister
CEO, Cu29

“I've been using SEOtoolbox.io for local SEO projects, and it's been a valuable tool for identifying technical issues and optimization opportunities on my client's websites. The reports are easy to understand, making it simple to prioritize fixes that can improve search visibility. It's a solid addition to my SEO workflow.”

Derrick Workman
Founder, BOON multimedia
Reports that look like your agency built them
Because you did. Arrange each client’s dashboard and report, brand it as your own, and reuse the layout across every account you run.
Free to start · No credit card · Cancel anytime