Report Bing Ads performance automatically in every client report

Bing is the search engine most agencies forget to report on, and the one clients are often quietly spending real money in. Microsoft Advertising reaches a sizeable audience that Google does not, frequently at a lower cost per click — but because the data lives in a separate platform, it tends to be left out of the monthly report entirely.

The Bing Ads integration fixes that. Connect the Microsoft Advertising account once and we sync the numbers that matter: impressions, clicks, click-through rate, conversions, cost per conversion and total spend, campaign by campaign and day by day. They appear on the same Search Ads dashboard as your Google Ads data, so paid search is reported as one channel rather than two disconnected exports.

Because both providers sit side by side, it becomes obvious where the budget is actually working. A campaign that looks expensive on Google may be converting far more cheaply on Bing, and that is the kind of finding that changes how the next month's budget gets spent — but only if someone is reporting it.

The sync is automatic, so there is no downloading CSVs from Microsoft's reporting interface and reconciling them by hand. For agencies running paid search across both platforms, this turns Bing from a blind spot into a reportable channel, with no extra work each month.