Keyword Ranking Changes, Biggest Moves and Notes

Rankings move all the time; what matters is knowing which moves count and why they happened. Ranking changes shows how many of your tracked keywords went up and down, your average position week by week next to your competitors, and how your keywords spread across Google's result pages.

Biggest moves lists the keywords that changed the most, including those that entered or left the results. Add a note — a new page, a site move, a campaign — and it appears on the chart, so you and your clients can see what each change did.