Design your own dashboards, then reuse them across clients

No two SEO projects are watched the same way. One client cares about AI visibility and branded search, another only wants rankings and backlinks, and an ecommerce site lives or dies by paid performance. Customizable Dashboards lets you shape each dashboard around what actually matters for that project, instead of scrolling past widgets nobody reads.

Open the editor and every widget on the page becomes movable. Drag them into the order you want, set each one's width from a quarter of the row to full width, and remove the ones you don't need — they stay available in the side panel if you change your mind. AI Visibility, SEO Visibility, Backlinks, and your connected Analytics and Search Ads dashboards all work the same way, so there's one thing to learn rather than five.

When a layout works, save it as a template and apply it to any other project in one click. Agencies can settle on a house layout for every client, or keep a few — a lean executive view, a deep-dive for the monthly call — and switch between them as the conversation demands. Every dashboard keeps its original layout as a default you can always reset to, so experimenting costs you nothing.

This is the front end of your client reporting. The dashboards you arrange are the same views your clients are shown and the same data that flows into their scheduled reports, so deciding what matters for an account is a single decision rather than one made twice — once for the screen and again for the report. Curate a client's dashboard, and the Client Reporting Tool sends that story on the cadence they expect.

Layouts are shared across your account, which means the whole team sees the same view of a client rather than each person arranging their own. Less noise on the page, faster answers to the questions clients actually ask, and reporting that reflects how you work — not how a tool assumed you would.