Track New and Lost Backlinks

A link profile is never still: links appear when people mention you and disappear when pages change or go offline. Backlink growth shows the links you gained next to the links you lost, over time, so you can see whether your profile is really growing.

A spike in new links shows a campaign or piece of content paying off. A run of lost links is a signal to find out what changed — and, where it matters, to ask for the link back.